Evan Gaffney

One Perfect Day: The Selling of the American Wedding
Year: 2007
Author: Rebecca Mead
Publisher: Penguin
Genre: Non-Fiction
Designer: Evan Gaffney

4 Months, 3 Weeks and 2 Days (2007)

Sergio Silva

“Oyule” (2008)
light bulb, aluminum, Earth magnet, fiberglass wick, paraffin oil

anthropomorphic

anthropomorphic \ˌan(t)-thrə-pə-ˈmȯr-fik\
Function: adjective
Date: 1827
1 : described or thought of as having a human form or human attributes
2 : ascribing human characteristics to nonhuman things

- Merriam-Webster Online Dictionary

The above video is an example of the 2009 “Cash for Clunkers” government-sponsored program, during which a licensed professional administered a step-by-step process to permanently disable a vehicle. After a successful euthanization, one received a rebate toward the purchase of a fuel-efficient vehicle from an approved list.

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YWCA

Replacing Saul Bass’ original, the redesigned YWCA logo (2004) emphasizes mission over the organization’s name for an exciting, aggressive and empowering identity. Read the full case study here.

1475 Broadway

I was simply going to lay these two photos out next to one another, then got an idea I couldn’t resist…

Cutlass Supreme

Photo: Jon Armstrong

(500) Days of Summer (2009)

Honda love

Interactive experience created by RPA